Visual merchandiser:
Visual merchandiser may be a one that applies his or her design skills that helps to market the image, create eye-catching product displays and store layouts, and style to draw in customers and encourage them to shop for .
Visual merchandisers connected with current and future trends, and follow up business competitor’s activities, and also training the staff to urge merchandising skills.
Visual merchandisers do their work
Fig: Visual merchandisers do their work
Visual merchandiser assemble marketing principles, get combine the knowledge about retail merchandising, and creativity to use the space and layout of the shop to represent the store’s catalog during a right way. they’re got to professional training to try to to the subsequent task successfully.
In-store displays
Interactive displays
Mannequin styling
Point-of-sale displays
Posters
Price tickets
Promotional / seasonal displays
Shelving
Window installations
Types of visual merchandiser and their roles:
A visual merchandiser may be a key person within the apparel industry who determines how a product is showed the general public . Today within the apparel industry , there are three main sorts of visual merchandising roles are included. Every role is slightly different from other. Here the kinds are:
In-store visual merchandiser
Field visual merchandiser and
Head office display team.
1. In-store visual merchandiser:
In-store visual merchandisers are needed to possess a true fair for layout and composition, consciousness about the retailers brand image, products and display techniques are combined with knowledge.
In-store visual merchandiser play some essential roles, these are following below:
They maintain all the future visual displays
By analyzing the reports they maximizing commerciality
They will always do change monthly floor makeovers
Always maintaining product standards
Using space planning information
2. Field visual merchandiser:
Field visual merchandisers are to assist and provides guidance the retail stores of the style brands on all perspectives of visual merchandising like set guidelines, ensuring consistency and visual excellence across the brand. to maneuver forward the style brand, the sector visual merchandiser always inform to the district visual merchandising manager and area manager to debate any identified chance, issues/ needs, suggests advice and agree actions.
Some roles of a field visual merchandiser are:
In mercantile establishment design area, they’re going to drive and develop visual merchandising standards.
For the mercantile establishment , they highlight commercial visual merchandising opportunities.
Always maintain the style retailer’s brand strategy.
Some visual merchandising experience must be needed.
3. Head office display team:
Head office Creative/visual merchandiser starts their career as an ingenious assistant, moving to creative manager, then moving to go of creative or visual merchandiser. Some store retailers don’t have a head office display team, that’s why, marketing team maintain this responsibilities. But they’re not enough creative as a display team. So, brand marketing manager attempt to recruit more creative candidate for this post.
Some roles of head office display team are:
Actually they’re support and communicate between the buying and merchandising teams
Update knowledge about fashion trends, latest key trends, styles.
They should be ready to put visual display packs together.
They will reserve latest visual display packs and old packs are leave from the shop .
Get more knowledge about creativity.
Liaison between visual merchandisers and other roles: